What is The House that Rob Built?
The House that Rob Built is a short documentary film that tells the story of Robin "Rob" Selvig, the coach of the Lady Griz women's basketball team at the University of Montana for 38 years. Selvig's passion for top-notch playing and determination helped put women's basketball on the map and paved the way for collegiate women to have a place on the court. The film features compelling interviews, stunning shots of Montana, and a refreshing and engaging narrative. It also has a strong moral worldview, with a focus on family and care for the wellbeing of players.
Category
Media Junction | Agency
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User Research
User Testing
UI Design
Project Definition
In order to effectively market "The House That Rob Built" documentary film, the website needed to serve several key purposes. The website would need to introduce the film to potential viewers, educate them about the story and its subject matter, create interest and buzz around the film, and ultimately motivate visitors to watch the film. Additionally, the website needed to be user-friendly and accessible to a diverse audience with varying levels of familiarity with the film's subject matter. It was also important to create a design that would be visually engaging and compelling, and effectively communicate the key message and themes of the film. To achieve these goals, I needed to conduct thorough research and analysis to understand the target audience, their needs and preferences, as well as to identify the key features and functionalities that the website would need to have. This process involved close collaboration with the client to ensure that the final product met their vision and goals for the project. The result was a website that successfully conveyed the story and themes of "The House That Rob Built" while engaging and educating viewers, and ultimately driving traffic and interest in the film.
Understanding the Problem
Our team conducted extensive research and analysis to fully understand the problem and develop a solution that would meet the needs of the client and target audience. We reviewed the film's themes, analyzed the current market trends, conducted user research, and worked closely with the client to understand their goals and vision. This understanding informed our approach to design and development, ensuring that the final product effectively promoted the film and met the needs and expectations of all stakeholders involved.
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Ideation
After conducting the research and stakeholder meetings, we held a design kickoff to begin the ideation phase. During this phase, we presented a moodboard and wireframes that were based on the findings from our research.
The moodboard session allowed us to explore various design directions, giving us the opportunity to go wide and broad and find the edges of what the stakeholders liked and disliked. By incorporating the stakeholders' feedback and my expertise in design best practices, we were able to hone in on a design solution that met the business goals and user needs while following best practices.
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High Fidelity and Prototyping
During the high-fidelity mockup and prototyping phase, we took our findings from the research and wireframes and created a visually compelling design that effectively captured the theme of basketball and Rob's legacy. We incorporated visual elements throughout the site, including the use of parallax scrolling to create an engaging and immersive user experience. Our goal was to create a design that not only effectively marketed the film, but also honored the legacy of Rob Selvig and the Lady Griz women's basketball team.
Outcome
Through careful collaboration and attention to detail, we were able to create a visually engaging website that effectively conveyed the theme of basketball and the legacy of Rob Selvig. The website showcased the film's compelling interviews, stunning shots of Montana, and refreshing and engaging narrative, while also highlighting Selvig's impact on women's collegiate basketball. The use of parallax scrolling, along with the incorporation of visual elements throughout the site, created an immersive and engaging user experience that effectively marketed the film to a wide audience.
The website proved to be a success, both in terms of promoting the film and honoring Selvig's legacy. In 2022, The House That Rob Built won an Emmy for Sports Documentary
